Ophylia Ibekwe

AI go to market and product marketing · Dallas, TX

I launch consumer technology, and I build the AI tools that make launching faster.

13+ years leading go to market strategy, product marketing and growth at AT&T and Amazon, and before that, founding and scaling a 15 person consultancy in Lagos. Today I pair launch strategy with hands on AI building.

See AI projects Get in touch
~560hours saved a year by three GTM AI agents
100%team adoption of Microsoft Copilot
123%of launch target for Alexa Voice Remote
200%+incremental Smart Home category growth

AI projects

Work I designed and built with AI, at work and on my own. Internal projects are described at a high level, with no internal data or screens.

AT&T · Consumer Wireless

Three AI agents for the launch team

Problem
Launch planning, site reviews and insight pulls took hours of manual work each cycle, and late changes caused rework across teams.
Built
GTM Insights Analyst for recommendations, Campaign Scout for site reviews, and Launch Content Planner for on site content plans for each launch.
Outcome
About 560 hours saved a year, about 90% less launch churn, and 97% alignment with stakeholder approvals.
Tools
Microsoft Copilot agents · prompt engineering
Customerinsights Live sitepages Launchbrief InsightsAnalyst CampaignScout Launch ContentPlanner Readytolaunch
How the three agents fit into a launch cycle.
AT&TBuilding

Copilot business review system

Tiered weekly, monthly and quarterly business reviews with reusable agent setups, data analysis prompts and written narrative summaries.

Covers upper funnel through operational health in one consistent format.

Microsoft Copilot · Microsoft 365

AT&TRepeatable

Competitive intelligence strategy

A repeatable, AI assisted approach to watching the market during flagship device launches.

Moves the team from manual monitoring to automated insight capture with clear triggers for action.

Claude · browser automation

AT&TComplete

AI enablement for my team

Training on AI literacy, prompt engineering and Copilot across Microsoft 365, plus an executive AI thought leadership series for senior leaders.

100% team adoption of Copilot.

Microsoft Copilot · training design

Personal projectPrototype

MediRefill Lagos

A pharmacy refill app built with AI coding tools, with a full refill request pipeline and WhatsApp notifications.

Shows how a small pharmacy could take refill requests without phone calls.

React · AI coding tools

Consulting · 2025Complete

Agentic GTM automation for clients

Set up agentic AI workflows and trained client teams to automate go to market operations for two technology clients.

Turned AI capabilities into clear positioning and adoption plans.

Agentic workflows · marketing automation

AmazonComplete

AI powered upsell frameworks

Partnered with Engineering and UX to build upsell frameworks for Amazon Devices that replaced manual operations.

400+ hours of manual work removed each year.

Engineering partnership · Tableau

Personal projectLive

Instrumental jazz YouTube channel

A faceless music channel built from concept to upload with three AI tools, each used for what it does best.

  1. Shaped the conceptClaude
  2. Wrote the music promptsChatGPT
  3. Generated and refined tracksSuno v6
  4. Reworked flow and namingClaude
  5. Produced MP4s and upload packetChatGPT + Claude

Experience

Go to market, product marketing and product management across wireless, devices, SaaS and global brands.

2025 to now

AT&T

AI Go To Market Lead, Consumer Wireless

  • Led GTM and digital commercialization for the Google Pixel portfolio, driving double digit YoY incremental growth.
  • Jointly led the Samsung Galaxy launch and the Toy Story partnership across AT&T owned channels.

2025

Independent consulting

Senior Marketing Strategy Consultant

  • Advised Lloyd's Bank, AON, FinHub Technologies and Vendy on positioning, launch and AI adoption.

2022 to 2025

Amazon

Senior Product Marketing Manager

  • Led Alexa Voice Remote GTM: 11% YoY attach growth and 123% of launch target.
  • Post Prime Day upsell across Echo, Kindle, Fire TV and Fire Tablet: 23% YoY unit growth.

2021 to 2022

Edgebase Technologies

Senior Digital Product Manager

  • Owned roadmaps for AI enabled B2B cloud and mobile products; 15% client acquisition growth and 20% faster delivery.

2016 to 2020

Phyllion Tech Marketing Agency

Founder

  • Scaled from 2 to 15 people, owned the P&L and managed budgets up to NGN 80M for HPE, DELL and Lloyd's Bank.
  • Lloyd's Bank campaign across the UK and West Africa won two SABRE Awards.

2013 to 2015

Chain Reactions (Edelman affiliate)

Senior Key Accounts Manager

  • Integrated programs for MTN, Heineken and P&G with 500%+ ROI. Young Lions PR winner and Cannes Lions delegate.

About

I started my career in Lagos, built a marketing consultancy there from two people to fifteen, and served clients like HPE, DELL and Lloyd's Bank before moving to the US.

Since then I have led product marketing for Amazon Devices and go to market for consumer wireless at AT&T. The thread through all of it is the same: understand the customer, shape the story, and make the launch work.

AI changed how I do that work. I now build the agents, workflows and systems my teams use, and I train others to do the same.

MBA, Information Technology ManagementWestern Governors University
AI Applications for GrowthKellogg School of Management, Northwestern
PMP · Certified ScrumMaster · CIM Strategic MarketingCertifications

Let's talk.

Open to product marketing, go to market and AI leadership roles, based in Dallas and open to relocation. My resume is available on request.

Emailophyliaibekwe@gmail.com
LinkedInophylia-c-ibekwe